Privacy Policy

1. Information We Collect

We may collect the following types of information when you use our website:

Information you provide directly:

• Name, email address, and phone number submitted through our contact form
• The nature of your inquiry or appointment request
• Email address submitted through our newsletter signup (powered by Flodesk)
• Any other information you voluntarily provide in messages to us

Information collected automatically:

• Browser type, operating system, and device information
• Pages visited, time spent on pages, and referring URLs
• IP address (used for general geographic analytics only)
• Cookies and similar tracking technologies (see our Cookies Policy)

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, contact form submissions, and appointment requests
• To send you our newsletter and practice updates, if you have subscribed
• To improve our website, services, and patient communications
• To analyze website traffic and understand how visitors use our site
• To comply with applicable laws and regulations
• To protect the security and integrity of our website

We will not sell, rent, or share your personal information with third parties for their marketing purposes without your explicit consent.

3. Third-Party Services

Our website uses the following third-party services, each of which may process data according to their own privacy policies:

• Netlify — Website hosting and form processing. Forms submitted through our Contact page are processed by Netlify. Netlify Privacy Policy
• Vimeo — Video hosting for our welcome video. When you view the video, Vimeo may collect usage data. Vimeo Privacy Policy
• Flodesk — Email marketing platform used for our newsletter. Subscribers’ email addresses are stored and managed by Flodesk. Flodesk Privacy Policy
• Sunbit — Dental financing partner. If you apply for financing through our website link, Sunbit processes your application data. Sunbit Privacy Policy
• Google Analytics — If enabled, Google Analytics collects anonymized usage data to help us understand site traffic. Google Privacy Policy

We encourage you to review the privacy policies of these third-party services for information on how they handle your data.

4. Health Information & HIPAA

Better Health Dental is a dental practice subject to the Health Insurance Portability and Accountability Act (HIPAA). As a covered healthcare provider, we are required to maintain the privacy and security of your Protected Health Information (PHI).

Website vs. Patient Records: Information collected through this website (such as a general inquiry through our contact form) is not automatically classified as PHI. However, if your message contains health-related information, we treat it with the same standard of care and confidentiality we apply to all patient communications.

For full details on how we handle your health information as a patient, please request a copy of our HIPAA Notice of Privacy Practices from our office at (404) 446-2776 or smile@betterhealthdental.com.

5. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or misuse. Our website is served over HTTPS (SSL/TLS encryption), and we use reputable hosting and service providers that maintain their own security standards.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain personal information collected through our website only for as long as necessary to fulfill the purpose for which it was collected — typically to respond to your inquiry or maintain your newsletter subscription. Contact form submissions may be retained in our email system for up to 12 months. You may request deletion at any time (see Your Rights, below).

Patient health records maintained in our practice management system are retained in accordance with Georgia state law and HIPAA requirements.

7. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information through our website, please contact us immediately at smile@betterhealthdental.com and we will delete such information promptly.

Parents and guardians wishing to schedule dental care for a minor patient may contact our office directly by phone.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access — Request a copy of the personal data we hold about you
• Right to Correction — Request correction of inaccurate information
• Right to Deletion — Request deletion of your personal information (subject to legal obligations)
• Right to Opt Out — Unsubscribe from our newsletter at any time using the unsubscribe link in any email
• Right to Restrict Processing — Request that we limit how we use your information

To exercise any of these rights, please contact us using the information below. We will respond to your request within 30 days.

9. Links to External Websites

Our website may contain links to external websites, including patient portals, financing partners, and professional resources. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy, would like to exercise your rights, or have concerns about how your information is handled, please contact us: